Starting a Business in My 50s: Reflections on Entrepreneurship Later in Life
Starting a business in my 50s has been one of the most rewarding and challenging experiences of my life. When I founded Purple Sage Soap Company Ltd, I brought with me not only a deep passion for natural skincare and a commitment to sustainability, but also years of life experience. Beyond the skills and knowledge I had accumulated, I found that resilience and perspective—gained with age—became some of my greatest assets as I embarked on this entrepreneurial journey.
For women considering taking the entrepreneurial plunge later in life, I want to share a few reflections that I’ve learned along the way.
1. Experience is Your Greatest Asset
By the time we reach our 50s, we’ve accumulated years of wisdom. We’ve learned from our failures, refined our strengths, and developed a sharper sense of intuition. All of these things are invaluable in business. When challenges arise—and they will—our life experiences help us navigate them with a calm perspective that may not have been as easy to come by earlier in life.
The lessons I’ve learned over the years have been some of my greatest tools in running my business. They’ve given me the confidence to make decisions and the patience to see things through, even when times get tough.
2. Embrace Your Network
By mid-life, we’ve built rich, diverse networks. Over the years, we’ve connected with people from all walks of life, and these relationships can be crucial when starting a business. Don’t be afraid to leverage your network—whether it’s for advice, collaboration, or even as potential customers.
When I launched my business, I found that my community was incredibly supportive. From word-of-mouth recommendations to partnering with other small businesses, my network has been key to my growth and success.
3. Passion Fuels Success
Starting a business in your 50s often stems from a passion that’s been brewing for years. For me, that passion was natural skincare, creating products that are kind to both skin and planet. This passion keeps me motivated, even on the hard days. It’s what drives me to wake up every day and continue to build my business.
The entrepreneurial journey has its ups and downs, but when you’re fuelled by something you truly love, it doesn’t feel like work—it feels like purpose.
4. It’s Never Too Late
One of the biggest myths about starting a business is that there’s a time limit. But let me tell you, it’s never too late. Age should never be a barrier to pursuing your dreams. The entrepreneurial landscape is diverse and vibrant, and there’s space for every voice, no matter your age.
In fact, starting a business later in life often comes with unique advantages, like the perspective and wisdom gained from years of personal and professional growth. Your voice and your experiences are invaluable, and they’re needed more than ever.
5. Balance and Wellness Matter
As we age, our health and well-being become even more important, and this is something I prioritise as much as my business. For me, integrating my love for gardening and natural living into my work has been transformative. Not only has it enriched my product line, but it’s also contributed to a balanced and fulfilling life.
Being an entrepreneur is demanding, but I’ve learned that self-care and balance are essential. Whether it’s a walk in the garden or taking time to unwind with my family, these moments of wellness are key to sustaining my energy and creativity.
Final Thoughts: Just Go for It
To anyone out there considering starting a business later in life, I say go for it. There’s incredible value in the perspectives we bring, and the world needs more of what we have to offer. Whether it’s your experience, your network, or your passion, these are your strengths, and they’ll help you succeed.
Starting a business in your 50s isn’t just possible—it can be one of the most fulfilling and exciting things you’ll ever do.